Jazz à la Villette 2014 & 2015
(Festival)
GOAL : Optimize the filling rate of Jazz à la Villette music festivals
Defining and implementing marketing strategy in relationship with the co-producing structures
Developing online marketing (website, emailing, SMO …)
and offline tools (direct mail, billboards…)
Managing the relationship with the artists’ bookers and producers
Setting up sales and negotiation with resellers and partners
Working closely with communities and key-structures in jazz and contemporary music
RESULT : Jazz à la Villette 2014 – 24 905 attendees!
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