Kidsfirst
(Bicultural Kindergarten Network)
GOAL: Recruit new families and develop existing families’ engagement // 3 years of fruitful collaboration
Definition of the marketing strategy for the whole network (70 crèches)
Bespoke punctual support strategy for individual kindys in need
Complete transformation of the conversion funnel
Implementation of a content strategy, useful & engaging for the parents “Whānau Connect” (blog, newsletter)
Creation & management of the CRM database on Hubspot
Management of the tracking plan over the different websites
Email & Newsletter conception & management
Online ad campaigns creation & management (Google, Facebook & Instagram)
Conception & update of the websites with the head developer
SEO management & team training
Crisis communication (COVID, Christchurch attacks)
Creation of a tool following the performance of the kindys
Monthly reports & analysis
RESULTS : +50% in terms of number of waitlisted children between 2019 & 2022 (despite the COVID Pandemics)
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