(Bicultural Kindergarten Network)

GOAL: Recruit new families and develop existing families’ engagement // 3 years of fruitful collaboration

Definition of the marketing strategy for the whole network (70 crèches)

Bespoke punctual support strategy for individual kindys in need

Complete transformation of the conversion funnel

Implementation of a content strategy, useful & engaging for the parents “Whānau Connect” (blog, newsletter)

Creation & management of the CRM database on Hubspot

Management of the tracking plan over the different websites

Email & Newsletter conception & management

Online ad campaigns creation & management (Google, Facebook & Instagram)

Conception & update of the websites with the head developer

SEO management & team training

Crisis communication (COVID, Christchurch attacks)

Creation of a tool following the performance of the kindys

Monthly reports & analysis

RESULTS : +50% in terms of number of waitlisted children between 2019 & 2022 (despite the COVID Pandemics)

* * *