La Joconde - Louvre

Louvre Museum

(Arts & Culture)

GOAL : Recruit new audiences and develop customer engagement
Conducted marketing research (surveys, in-depths interviews, following customers’ movements in the museum…)
Defined marketing strategies to encourage new audiences to come to the museum (families, teenagers, seniors…)
Managed the relationship with the members of the Louvre cards
Developed the promotion supports (flyers, emailings, …)
Organized and conducted events (workshops, fairs…)

RESULTS : Created an offer to increase families’ engagement, created a database of 50.000 members of the Louvre cards

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