PriceMinister / Rakuten


GOAL : Manage online paid search campaigns for advertisers such as Air France and PriceMinister
Created and set up online campaigns based on my client needs
Monitored and optimized online advertising campaigns
Conducted campaigns to profitability according to KPIs and a deep analysis
Reported results on a regular basis
Trained and managed Air France’s team (7 people, 7 languages, 63 countries)

RESULTS : PriceMinister (2012 vs. 2011) >> CTR +34% // Conv.Rate +48% // Revenue x3

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